Mistakes Agents Must Avoid In Pursuing Short Sales
Tuesday, March 2, 2010 2:38Short sales are a large portion of the market. With several sellers running into challenges from job loss to adjustable rate mortgages there are a number of homeowners in need of help and they don’t know where to turn.
To succeed in these home owners needs the right strategy and techniques and unfortunately many real estate agents make tragic mistakes that stop them from reaching the homeowners who need the most help.
Think about avoiding the following pitfalls when you are pursuing short sale homeowners.
1. No promotional message – A promotional message provides a seller prospect a clear and concise reason to pick up the phone and call you for help. Short sale home homeowners are in a completely different place than most folks and as a result they need a marketing message that speaks to them. Most agents start targeting sellers with no thought of “why” a homeowner should call them. If you’re thinking that someone should call you because you are “honest” and “helpful” then you won’t be getting any calls.
2. Not mailing enough – Sending a hundred pieces of mail and then complaining that you just did not get any calls will not get you to the level of taking ten or twenty listings monthly. To require enough short sale listings it is a must to mail consistently and to enough people thus you’ll see if your mailings are working. Take into account sending no less than five hundred items and have a plan that spans at least 6-12 different mail items for those five hundred people. That can offer you an idea of if your marketing is working.
3. Not sending a selection of mailings – Every market is different and sellers in your area might be more responsive to postcards or letters, but you will not know till you test. Finding out what your market will answer needs sending each powerful postcards and letters. Track when you send every mail piece to find out where you’ll get the largest results.
4. Not having a dedicated web site – Several agents send powerful direct mail and even have great pay per click campaigns with traffic being sent to a generic real estate site. This leads to lack luster results and most agents scratching their heads to find out what is going wrong. Contemplate having a centered web site that speaks to the challenges of a short sale prospect.
5. Lack of follow up – Calling or emailing a prospect just the once won’t cut it. Follow up should be consistent and automatic to confirm that you just offer prospects the most effective chance to reach you. For example a straightforward email follow up ought to last no less than 45 days to get the foremost from your marketing.
When you’ll be able to avoid these top mistakes you may give yourself the simplest opportunity to take short sales monthly. You won’t be in a position to avoid every mistake; however, just knowing the above and putting a set-up in action to get around them can keep you ahead of your competition and taking short sale listings quickly.
Gain helpful tips about work from home – please make sure to go through this web site. The time has come when proper information is truly only one click of your mouse, use this possibility.
To Our Success,
Mark
P.S. Check This Out – The Most Mathematically Advanced Affiliate Program and Home-based Business in the World – Teamwork Revolution Power System
